Madalyn Goss - Family Connect

Family Connect was an app concept created the beginning of September 2019.

It started with the brand identity, which included colors, typography, patterns and promotional picture styles to achieve a fun, family friendly feel. Then came time to create a working prototype of the app, in Adobe XD, to get the entire feel and look of a fully functional app.

The target demographic is families that are close and far apart. It is a social media platform to have all text message strings, shared photos, and events all in the same place. The goal was to create a fun environment with a place for everyone to meet and share.

Pictured below are a few examples of promotional products, mock-ups of the app, social media, and different patterns used throughout.

This picture frame shows an example of a promotional product and one of the patterns used throughout the branding. The pattern is created from using the shapes in the logo. The purpose of the picture frame is because of the function of sharing photos with family.

The purpose of the Pop Socket was to help promote the app where ever it would be used, on a phone. The condensed version of this logo would be used for profile pictures, the app icon, and as a photo stamp when posting to social media.

This is an example of the home screen. It has the users profile, messages from the user's family, photos that were recently taken, and a calendar of upcoming events.

This page spread is from the brand guidelines book. The background on the right page is another background used through out the branding. It is also made from the shapes in the logo.

This mock-up shows how Family Connect would post on social media. There would be an engaging family image, along with the condensed logo in the bottom right corner, and a caption that grabs a viewer's eye.